Digital Pharmacy
Training Guide
Why Digital Pharmacy?
Because patients are digitally empowered and they are actively seeking easy to-use, mobile platforms to manage their health.
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92% of Americans have a cell phone, 68% of which is a smart phone.
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66% use mobile apps to manage some aspect of their healthcare.
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77% spend time online searching for health information.
Sources: Pew Research Center: U.S. Smartphone Use in 2015
Fifth Annual Makovsky/Kelton Pulse of Online Health Survey 2015
Web
Medication reminders
Refill online
Rx history
Medical history
Rx transfer
Pharmacy locator
App
Medication reminders
Refill via App
Rx history
Medical history
Rx transfer
Pharmacy locator
SMS Text
Medication reminders
Refill by Text
Customer Benefits
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Easy medication management
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Simple refill by text
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Personalized, dosage, refill and pick-up reminders
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Convenient 2-way communication
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Multiple digtial channels to choose from: web, app, text
Patients studied were
2.9 times
more likely to remain
on therapy.
Mobile Features
The Many Benefits of Our Digital Pharmacy
Account/Product mgmt: Please reveiw this section and correct/add the necessary information and detail
Pharmacy Benefits
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Better refill and pick-up rates
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Greater adherence
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Shorter lines
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Less phone calls--fewer interruptions
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Direct, convenient communication channel to customers
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Improved loyalty
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Greater cross-selling--greater store spend
Source: 2013 Walgreens– Increasing Customer Engagement with Mobile, Mobile Marketer Conference, May 2013
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